The omniscience bias: Why the internet spreads superstition
A challenge forces the brain figuratively to leave the comfort zone and enter a terrain of uncertainty. As a result it creates a gap of information to support one’s view on an issue and leaves gaps in the brain’s structure of knowledge. This “uncertainty effect” has been scientifically evaluated in 2006 by the Boston MIT and led to disturbing conclusions: The brain replaces missing information with an inexplicable fright, an “irrational by-product of not knowing — that keeps us from focusing on the possibility of future rewards”. Frankly: People want to know what they are already inclined to believe.